One of my toddler's favorite screen time activities is watching the unboxing of toys on YouTube. Her favorite unboxing choice is the LOL Surprise series. Yesterday September 29th in Hollywood, California we attending a live unboxing event. The first 50 people in line received the L.O.L. Surprise! Big Surprise, which was launched Friday and is the newest addition to the hit L.O.L. Surprise! family from MGA Entertainment.
All of the kids were thrilled to see top Toy Unboxing YouTube Influencers and event hosts, Sandra and Spidey (Zander) of DCToys Sandaroo Kids and Cookie of CookieSwirlC.
Toy unboxing is an internet phenomenon with L.O.L. Surprise!, providing the ultimate IRL unboxing experience and garnering more than 200 million views across digital platforms. L.O.L. Surprise! has topped sales charts since its debut in fall of 2016. We also saw celebrity guests including – Vanessa Lachey, Kyle Richards, Tori Spelling and Jordyn Jones.
There was also the opening of the world’s first video unboxing booth and it will be at Hollywood & Highland through December. The L.O.L. Surprise! unboxing video booth allows fans to create a unique video up to five minutes long. To start the awesomeness, fans purchase an L.O.L. Surprise! Series 2 doll through a claw-enabled vending machine, and then step inside the booth to make their video. Once complete, fans can share the video with the world and possibly become the next viral sensation.
Additional booths will be popping up throughout the U.S., Canada and UK over the next few months.