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Challenge: WHO Are You?

Baby Industry Exec Finally Becomes a Mom

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I’ve been in the baby industry for over 7 years…with one caveat—I don’t have any kids. That is until now! I'm expecting my first little one (a girl!) this fall.

Being the Founder and CEO of baby gear services company, Tot Squad, I’ve had the unique privilege of helping mamas on a day to day basis.

What is Tot Squad? We provide car seat installations, baby gear cleaning and stroller repairs in partnership with retailers nationwide. The company has truly given me an incredible perspective into the baby gear industry. Being featured as a “baby gear expert” on The Doctors and credited by the New York Times as having created a whole new industry.

I’ve also been a certified Child Passenger Safety Technician since 2009, and am truly passionate about educating parents and caregivers on how to properly use their car seats. Did you know that car accidents are a leading cause of death for children, and as many as 90% of car seats are incorrectly used? I'm super passionate about reducing preventable childhood death and injury through my work as a CPST.

As a workaholic entrepreneur, I already understand the struggles that come with finding work life balance, but I know my world is about to get turned upside down when baby arrives in September (I'm only taking 2 weeks of maternity leave, if that!). I’m excited to embark on this new journey as mother, wife and business owner and look forward to sharing my tips on strollers & car seats as well as juggling start-up life with new mom world!

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