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Alice Choi: Hip Foodie Mom - Madison, WI

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Hi, I'm Alice Choi and I love food. I'm a recipe developer, food blogger, food writer and Asian food enthusiast. My blog, Hip Foodie Mom, focuses on recipes using fresh, local and seasonal ingredients. I'm also a contributing writer and recipe developer for The Kitchn and I have a monthly cooking segment on Channel 3000 (WISC-TV) here in Madison. My recipes have been featured on Better Homes and Gardens Delish Dish Blog, Williams Sonoma, Parade, The Feed Feed,,, and on, where I am a contributor to the TODAY Food Club.


I recently took over the TODAY Food Club Instagram account and shared my Chocolate Chip Skillet Cookie . . which I believe still holds the record for the most likes EVER on a photo in their feed!

I'd love to go on the TODAY Show and show everyone how to make this skillet cookie . . . Or, something Korean because more people need to know about Korean food!

My YouTube channel is here: and here are some more videos and segments from my cooking segments here in Madison!

More about me, my family and what I do!

One of my favorite things to eat and make:

And these. . .

And here are some recent TV segments!

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