The Jeunesse website claims: 'Meticulously developed, our formula is lightweight and contains a skin-conditioning complex of minerals that evens skin tone.
'The revolutionary ingredient is argireline: a peptide that works like Botox.'
'It’s specifically designed to target areas which have lost elasticity - revealing visibly toned, lifted skin.'
In a press release which further details how the cream works, Jeunesse says:
'Though argireline is one of the most widely recognized anti-aging treatments, not all formulas may work because a precise composition of argireline is needed to achieve maximum results. Developing the right formula is a perfect science.'
Along with hero ingredient argireline, the cream also makes use of skin tightening silicates.
'Sodium silicate and magnesium aluminium silicate are an exclusive blend of two different silicates which, when combined, promote a tightening effect on the skin,' says the beauty brand.
'These silicates retract skin so pores appear smaller and wrinkles look lifted.'
There's a special knack to application however. While you might be used to just dabbing on your eye cream or moisturiser and heading out of the door, Instantly Ageless requires a little more time invested.
To get the best results, after patting it on lightly, you must then remain 'expressionless' for two to three minutes while it dries.
Though the company primarily operates on a direct selling model, you can find the products online at youthredefined.co.uk, ranging from £4.99 ($7.74) to £99.99 ($155).