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Challenge: NICU Parenting

From Mini to Moose

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From Mini to Moose is company centered around humanizing the NICU Journey and giving back to the NICU community. The company was founded June 2017 by two college friends, based on the simple act of giving back. What started as a small easy shop focused on the niche NICU market, quickly transformed into a beautiful way to connect the NICU community.

In March 2016, Samantha Evans gave birth to her first child at just 27 weeks pregnant. Just one month after giving birth to Madison, Colleen, found herself in a similar situation with her second baby, Quinn, who was born at 28 weeks. The two college friends leaned on each other for support as they traveled through their own NICU journey’s. Both girls were in the NIUC over 60 days, enduring different struggles along the way.

Over the next year, both Samantha and Colleen, found themselves heavily involved in their local NICU community, but wanting to do more. In April of 2017, Colleen reached out to Samantha to partner together to create custom NICU onesies to donate to Colleen’s locate NICU for Mother’s Day. The two loved the project so much, they decided to make it a business opportunity. June 2017 From Mini to Moose was born!

Meet the mom’s behind the brand:

Samantha Evans

Colleen Mager

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