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Challenge: Halloween Parade

A Halloween DIY that turned me into a "dadpreneur"

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From Ordinary Genius founder Brian Savarese:

When I set out to create a DIY cardboard plane for my son’s Halloween costume in 2014, I had no idea it would be the catalyst for me to venture into entrepreneurship as a product designer and founder of a kids' playtime brand. After spending late nights and countless hours tinkering in the garage, I finally made a cardboard plane I was proud of, but I knew it wasn't something that every parent had the time (or talent) to create.

Halloween 2014

The original design that served as the prototype for The Kitty Hawk by Ordinary Genius

Fast forward to 2017, and Ordinary Genius is a full-fledged brand with a flagship product, The Kitty Hawk.

The Kitty Hawk Biplane

A semi-DIY Halloween costume with help from Ordinary Genius

It's amazing how parenting can take creativity to new heights! I hope others will be inspired to explore their own creativity with their children through Ordinary Genius.

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