Running a small business can be tough, especially when it comes to staying on top of the day-to-day operational checklist. Everything from your marketing and media strategies, to your payroll and business expenses requires constant maintenance. To help you make it through your daily checklist (without losing your sanity) we’ve compiled a few different tools and services you can use to help ease the pressure off a bit. Check them out below:
Perhaps one of the first things your family business needs is a logo that separates yourself from the competition. Depending on how big your market is, you could be facing some stiff competition, which is going to require an identity that is both unique as well as communicates what you do. And if you’re looking for a solid, reasonably priced solution for a custom logo, I recommend Deluxe to get started. Not only can they help design your brand identify, but once you have your logo, they can help you put it on just about anything from key chains to sunglasses, headphones, t-shirts and more.
Buffer allows you to plan out and schedule all of your social media posts, which allows you to knock out your social plans in one fell swoop. The beauty of this is that it not only saves you the hassle of trying to keep up with posting, but it also enables you to target your audience at the most opportune time and dates. This can help your social activity become much more effective.
Google Docs is a cloud-based platform that allows you to work together on word documents, which can help be a huge time saver in terms of collaboration. According to a survey by Creative Strategies, 78% of millennials prefer to collaborate using Google Docs, which for your small business, could help reduce the hassle of sending information back and forth.
Teams all over the world have adopted Slack into their day-to-day operations, and it’s no secret as to why. With over 5.8 million active users in under three years, the platform eliminates the need for unnecessary emails to be sent back and forth, streamlining your communication into one easy to use space. Check it out if you’re always sending things back and forth, or even need to be able to link with your company on the go.
Over the past few years, Point-Of-Sale systems have been getting a major facelift, with companies like Square leading the charge. Systems like this allow for data integration from both online and in-store sales, as well as makes the buying process tremendously easier. Plus, as Square prompts customers to tip before ending a transaction, they’ve reported an increase in 45-50% in tips for small businesses, which is something your employees will certainly love.
According to a survey conducted by the Data and Marketing Association, 43% of customers prefer to hear from a business weekly, which can be tough to keep up with. However, that’s why so many small businesses use email marketing services like MailChimp. The platform has a slew of features, including pre-made designs, analytics, and even scheduling posts. Check them out to help out with some of your email marketing needs.
If your company is looking for a solid b2b marketing plan, then look no further than LeadCrunch—a lead generation platform that uses AI to make smart matches. Gaining quality sales leads can be a tough task, as according to Hubspot, only 22% of companies are happy with their conversion rates, wasting time and valuable resources. However, with LeadCrunch, you’ll be able to find better matches in a shorter amount of time.
Keeping track of expenses, payroll, and other accounting services are imperative to the success of your business, which is why using a tracker like Quickbooks is so valuable to have. According to the Wasp Barcode study on small business accounting, accountants are the most in-demand professionals, which says a lot about how important it is to monitor the state of your business’ books on a regular basis.
Many business owners don’t always know the full extent of what constitutes as possible tax deductions (for example, the IRS allows you deduct 2% of your Adjusted Gross Income as ‘miscellaneous’). However, that’s why companies like Expensify are so great, as they allow you to consolidate and mark expenses easily to be approved into reports.
Amazon Web Services
Last year, Amazon Web Services saw a growth of 47% in their customer base, making them one of the largest cloud-based web servers out. In short, a lot of the web is hosted on AWS, given its affordability for hosting and ease of use. If your business is looking to scale online, then AWS is a great solution.