Born & raised in New York, Brian Goldberg fell in love with 'jianbing' while studying Chinese in Beijing in 1998. There was a street cart right outside his school that fed students & locals daily with those hot & fresh Chinese crepes. Made right in front of his eyes and customised to his liking, jianbing was the perfect meal-on-the-go, anytime of the day or night.
After moving back to the USA, Brian missed jianbing so much that he and his friends held reunion parties just to recreate the experience at home. It was then that Brian realised he wasn't the only one obsessed with "the bing". He proceeded to write the original business plan for Mr Bing (initially coined 'Goldberg's Chinese Crepes') -- to introduce the world to this interactive Chinese street food, with the music & design culture that surrounds it.
History of Jianbing
According to legend, 'jianbing' was invented nearly 2,000 years ago during the Three Kingdoms period (220-280 A.D.) when Zhuge Liang, a chancellor in Shandong Province, China, was faced with feeding an army of soldiers who’d lost their woks. Zhuge Liang ordered the cooks to evenly mix water with wheat flour and spread the dough onto a copper-made griddle suspended over a fire. The dish lifted his soldiers’ morale and they fought their way out of an ambush. Since then, jianbing has been passed down through generations of families living in Shandong, Tianjin, Beijing, and other Northern Chinese cities -- each with its own unique style.